The annual China Digital Entertainment Expo and Conference (ChinaJoy) is one of the digital entertainment industry’s mega gaming events, showcasing products and technologies for games, animations, e-sports and more. For brands who want to reach out to the younger consumers, participating in ChinaJoy, which draws a largely youthful audience, is a necessity.
At the influential show's 2021 edition, Pico was entrusted by Baidu, Ripe Fruit Co., Unity and other brands to activate presences that At the influential show's 2021 edition, Pico was entrusted by Ambition China, Baidu, JD, OPPO, Ripe Fruit Co. and Unity to activate presences that connected with their target customers.
About ChinaJoy: www.chinajoy.net/cjdhen/
Location: Shanghai New International Expo Center
Date: 30July - 2 August 2021