The annual China Digital Entertainment Expo and Conference (ChinaJoy) is one of the digital entertainment industry’s mega gaming events, showcasing products and technologies for games, animations, e-sports and more. For brands who want to reach out to the younger consumers, participating in ChinaJoy, which draws a largely youthful audience, is a necessity.

At the influential show's 2021 edition, Pico was entrusted by Ambition China, Baidu, JD, OPPO, Ripe Fruit Co. and Unity to activate presences that connected with their target customers.