The Pico team was responsible for the overall planning, including the event programme, filming, post-production and broadcast. Video content for broadcast was created at the core of e Cloud’s brand message. A series of videos respectively introduced e Cloud’s data centres in Guizhou and Inner Mongolia, the cloud solution supporting the COVID-19-related efforts of Huoshenshan Hospital in Wuhan, and services to Original Force, a digital entertainment company.

Combining dynamic visuals with strategically planned content, each video delivered by the team transformed complex concepts into easy to grasp presentations by emphasising the sheer convenience 5G and cloud technologies can bring to everyday situations, and showcased the capabilities of e Cloud. Pico also produced pre-event promo and post-event videos, intended respectively to grab the audience’s attention and encourage them to revisit the entire broadcast content.

Another highlight was a live discussion of cloud computing gurus, with an industry expert and the heads of China Telecom and e Cloud sharing practical insights on cloud computing with the audience. The team worked closely with the video crew on-site to ensure that the live session went off without a hitch.

The broadcast was carried across a range of platforms – and especially those with a strong market influence – to achieve maximum audience reach. Whilst the content originated from China Telecom’s broadcast platform, it was also distributed to social media such as Bilibili and CCTV’s platform.