The team created the cloud exhibition’s virtual environment to mimic a physical event as far as possible, including booths’ structures, their forms of display and visual sensations. Companies could select their preferred virtual booth from templates provided after registering an account on the platform. The platform also allowed for exhibitors’ own customised virtual models to be blended in.

The virtual booths’ capabilities potentially opened a new avenue of business negotiation for companies in China and abroad. Inside, users could browse through exhibitor displays while enjoying easy access to services such as private chats, live broadcast and intelligent customer service.

During the fair, the virtual exhibition platform and booths automatically collected visitors’ browsing and interaction data, and transmitted exhibition transaction and interaction information to the back-end in real time. The client possessed breadth-and-depth data assets by the end of the event.