Pico Launches First P3 Innovation Service: P3 Space Start-Up Incubator in Shanghai


(Hong Kong, 3 October 2016) P3 Innovation is a new initiative from the Pico Group, a leading global Total Brand Activation company. Created in response to the rapidly-evolving innovation and technological landscape, P3 Innovation will deliver a brand-new generation of disruptive service offerings.

The first of these offerings is P3 Space, a start-up incubator focusing on a broad theme –  'cultural, creative and technology’ – to nurture innovation in the meetings, incentives, conferences and events (MICE) industry.

Located in the Pico Creative Centre in Shanghai’s Jiading District, P3 Space will offer 3,000 sq. m. of space for a variety of innovation-based start-ups focusing on, among others, virtual and augmented reality, big data tools and applications, Internet+ services, creative visual applications, the Internet of Things and Artificial Intelligence+.

Leveraging Pico’s rich experience and wide global network, P3 Space will ultimately help start-ups boost their business performance. As well as providing back office support, Pico will also offer consulting services to entrepreneurs, assist them with brand promotion through our global integrated marketing services, and help them explore business opportunities with Pico’s existing customers and businesses. In addition to being backed by Group funding, participating entrepreneurs will also benefit from the opportunity to network with global investors.

As part of the Group’s initiative to foster the development of innovation and technology and promote business transformation in the MICE industry, Pico plans to incubate more than 20 MICE start-ups in the first year through P3 Space.