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In his current role as the Senior Vice President of Pico+, Darren is spearheading the growth of Pico+ in China as well as its rollout and expansion in other regions including Asia-Pacific, the Middle East, the UK and the US.

Darren joined Pico in 2010 and was tasked with founding the Pico Group's TBA Consulting business in China. This laid the cornerstone for today's TBA Creative Network with its globe-spanning presence. Over the ensuing eight years, he has built an impressive portfolio which includes several Fortune 500 brand giants. Darren and his highly competent teams have unique strengths and capabilities across a wide spectrum of brand activation areas: strategy and consulting, experiential marketing, digital and social marketing and technology and data analytic solutions.

Starting in 2018, under Darren's leadership, TBA Creative Network and other specialised agencies were consolidated under the Pico+ umbrella in a commanding move to drive an integrated 360-degree strategy and create promising returns that meet the ever-more sophisticated needs of our clients.

For more than 15 years, Darren has embraced an ever-changing industry with a clear vision, formulating cutting-edge business models and innovative solutions, consulting with clients on forward-looking marketing and branding strategies and delivering top-level integrated marketing programmes around the world. As a charismatic industry leader, he has often been invited to be a respected judge at industry awards and a keynote speaker for renowned professional organizations and media events.

Monica Liu takes a holistic approach to translating corporate vision and values into clear strategies and tactics – an approach that often deepens client relationships and develops new business. With more than 15 years of experience in team management, project management and integrated marketing at multinational agencies in China, Monica has never slowed her momentum of forward innovation for clients. Now leading Pico+ China, she focuses on maintaining steady growth for all businesses, including project operations, integrated marketing and practices in engagement marketing. Her meticulous, astute approach to operational work makes her a highly valued member of the leadership team.

Gregory’s professional life began in the Silicon Valley, where he spent 15 years specialising in content and event services. Relocating to Asia for 20 years, he founded his own agency, worked with the Pico Group and led several media companies. In 2017, Gregory rejoined Pico to spearhead Pico+ Hong Kong focusing on building the bridge between content, data, technology and live experiences to help brands make deeper connections with a growing generation of digital customers.

Since 2020, he has been entrusted with overseeing the group’s Global Activation Team focusing on sports marketing, IP creation, World Expo and Olympics projects, brand festivalisation, project management and design of museums. Today he works to drive solutions ranging from data analytics, business intelligence, audience tracking, social media, to e-Commerce, in-store and interactive technologies, face recognition, virtual events, virtual reality, augmented reality, artificial intelligence, and theme park design and operations.

Roy Luo brings with him over 15 years of experience in organizing, promoting and operating sporting events, exhibitions and conferences at an international level. Among the highlights of his long career was his service as Team Leader for the Urban Best Practice Area at Expo Shanghai 2010, during which he led the management and coordination of almost 30 foreign participating countries. The same event earned him high praise for his work as Assistant Operational Director of the United Nations Pavilion.

Sharon Soh has earned a stellar reputation for delivering projects catering to stakeholders in many of the world’s biggest sporting events.

During her two-decade career with Pico, her in-depth experience in exhibition integration, production methods and provision of overlay requirements has been vital to a wide range of sporting event-related projects. Notably, these include the PyeongChang 2018 Winter Olympics, Rio 2016 Olympics, Sochi 2014 Winter Olympics, Beijing 2008 Olympics, Baku 2015 European Games, the 2nd Asian Beach Games Muscat 2010 in Oman, 2009 East Asian Games in Hong Kong and Formula E in Hong Kong.

As Vice President of Business Development, Jack Chia currently oversees strategy, development and new business growth, particularly in the sports sector.

Previously he served for five years as Executive Director of MP International, a wholly-owned subsidiary of Pico and a leading organizer of trade shows, conferences and special meetings. During this period, MP International grew successfully by developing new title-ship shows and partnerships with other international organizations. Having joined Pico in 2003, he worked in its Singapore and Shanghai offices for over 15 years, actively developing a diverse portfolio of Fortune 500 brands for the Group.