Mercedes-Benz EQS Launch at Peak Galleria

The words ‘This is for you, Hong Kong’ beckoned guests to the launch of the new Mercedes-Benz EQS at the Peak Galleria in November 2021. Pico was entrusted to provide a wide range of expertise for the event, including design and build, event management, show planning and production, and talent and manpower management services.


The EQS is the first all-electric luxury saloon from Mercedes-EQ redefining its segment. Fusing state-of-the-art technology, connectivity, spritely performance and smoothly distinctive styling inside and out, it is also the first model to be based on Mercedes’ modular architecture for luxury and executive-class electric vehicles.

The launch culminated with an outdoor stunning laser show – custom-designed, programmed and executed by Pico – as the EQS was unveiled to the assembled guests and media.