The New B-Class ‘Justify Nothing’ Launch

For the launch of their new B-Class model, Mercedes-Benz wanted to do something different. Instead of a stuffy black-tie event, they wanted the launch to be a carnival to celebrate those who dare to be themselves, chase their dreams and who are not afraid of others' opinions.


As the event manager, Pico added spice to the 5 June launch at Taipei Expo Park by inviting celebrities and arranging multiple performances in a talent show format. Around 1,000 people participated in the event, getting to experience not only the cars but the unique carnival managed by Pico, with dance and singing performances embellished by delightful delicacies for everyone to enjoy.