digital
HP Antarctic Dome at Coachella
Coachella, one of the world’s biggest music and art festivals, returned in April 2022 after a two-year hiatus due to the pandemic. Also making a return was the landmark HP Antarctic Dome – the world’s largest mobile geodesic dome – which premiered REGEN, an immersive 360-degree multisensory journey combining tech, art and music.
REGEN gained extra attention by being minted into a 1:1 NFT art piece which became the largest 1:1 Art Piece ever traded on the Solana chain. It amplified the hype surrounding the festival’s music, HP’s brand and its sustainability message to a worldwide audience. HP’s presence at Coachella was conceptualised, activated and operated by Infinity Marketing Team (IMT), a member of the Pico Group.
virtual
The 112th NAACP Virtual National Convention and 43rd ACT-SO National Competition
The National Association for the Advancement of Colored People (NAACP) has long been the pre-eminent civil rights organization in the United States. Their annual National Convention brings together social activists, industry leaders, public servants, and the general public to share experiences and ideas and discuss solutions on affecting positive change in black communities across the country.
In 2020, Pico’s Infinity Marketing Team (IMT) played a key role in taking the Convention online for the first time in response to the COVID-19 pandemic. The event successfully won a Gold in ‘Best Diversity Campaign’ and a Silver in ‘Best Virtual Event or Experience’ at the 2021 PRO Awards.
In 2021, IMT was again entrusted as lead production partner to make the 112th NAACP Virtual National Convention and 43rd ACT-SO (Afro-Academic, Cultural, Technological and Scientific Olympics) National Competition an even more engaging experience for all participants.
digital
SAIC MG League of Legends Mobile Master Tournament
Chinese carmaker SAIC MG joined forces with Pico E-Sports Master Challenger (PEMC) to create the SAIC MG League of Legends Mobile Master Tournament. Held in May 2022, it boasted over 200 teams battling it out in 13 cities across China. Echoing the brand’s ‘always YOUNG’ slogan, it showcased SAIC MG’s product range and brand story in the context of e-sports, making it especially engaging to younger generations.
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digital
Snapdragon Night – Qualcomm China Tech Day 2022
Following the success of Qualcomm China Tech Day 2021, Qualcomm, one of the world's leading wireless technology innovators, appointed Pico again to activate Snapdragon Night – Qualcomm China Tech Day 2022. Held in May, the tech-savvy celebration used a variety of XR elements to showcase the brand’s major innovative technologies in the areas of AI, connectivity, gaming, imaging, security and sound.
View the case study
activation
i Light Singapore
Asia’s leading sustainable light festival, i Light Singapore, returned in June 2022 after a two-year hiatus. The highly acclaimed event showcased 20 creative light art installations by local and international artists from 14 countries, all based on the theme ‘Spark of Light’. Starting this year, each edition of i Light Singapore will be anchored on a colour from the visible light spectrum, with this edition kicking off with violet.
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activation
Pan America Adventure Camp
In September 2021, Bangkok trembled as American motorcycle-maker Harley-Davidson unveiled the latest addition to its Pan America range at the ‘Pan America Adventure Camp’ launch event. The 70 invited participants included dealers, media and customers, all of whom were treated to a memorable programme of Enduro-style ride skills training and test ride workshops that encouraged them to push the bikes to their maximum. Pico was entrusted to provide event management and operation services, ensuring that the experience went smoothly in the best possible conditions.
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activation
‘COLMO AVANT series and Starry Sky air conditioner’ online launch
The theme ‘A new landscape, a new space’ hinted that the hybrid ‘COLMO AVANT series and Starry Sky air conditioner’ launch event would be much more than a new product showcase. Held in May at the Nanhai International Exhibition and Convention Centre in Foshan by COLMO, a high-end AI appliance brand, the programme also gave consumers expert insight on the ‘ideal home’, as well as plenty of entertainment.
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digital
Team Coca-Cola Play Nation at Tokyo 2020 Olympics
Unable to host an in-person pavilion due to the impact of COVID-19, Worldwide Olympic and Paralympic Partner Coca-Cola asked Pico to help find the best way to activate its brands before and during the Games while carefully considering the safety of its consumers and others across the country. Pico worked hand-in-hand with Coca-Cola to develop a fun-filled online experience that showcased a range of portfolio brands, including Coca-Cola, Aquarius, Ayataka, Georgia and I LOHAS.
View the case study
activation
Voyah Dreamer launch
The world’s first luxury electric MPV was unveiled in May at ‘Voyah Dreamer’s launch’. Running for two days, the event gave guests ample opportunity to test ride and drive the vehicle, experience its many unique functions, and hear Voyah’s own experts explain its advanced concept and technologies.
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activation
ARCFOX Action 2.0 – Immersive Test Drive Experience Camp
ARCFOX Action 2.0 – Immersive Test Drive Experience Camp, a gamified motoring sci-fi spectacular, is set to take off in 15 cities across China, blowing the minds of tech fans and car enthusiasts alike. Organized by Chinese electric vehicle marque ARCFOX, the event’s ultimate purpose is to showcase the brand and its product range with an array of immersive, interactive games and challenges that fuse technology with driving.
Find out moreawards
- Caring Company 2021/2022
- ‘15 Year Plus Caring Company’ logo
- Mental Health Friendly Organization
- Tourism, Hospitality and Events Award
- Certificate of Exceptional Delivery (Events & Entertainment)
Best Association/Corporate Meeting
- Bahrain Society of Engineers (BSE) Golden Jubilee
Best Stand Design & Build
- The NEOM Stand at World Future Energy Summit 2022
- Most Effective Use – Mobile (Silver award)
- B2B Agency of the Year (Gold award)
- B2B Agency of the Year (Local Hero award)
- Event Agency of the Year (Silver award)
Saudi Arabian Airlines:
- Best Stand Design
- People’s Choice Award
Ex Award Winner: Best Esports/Gaming Experience
- The Omen Challenge: Video Game Show
Ex Award Winner: Best Pandemic-era Campaign
- #TeamStateFarm Football Find
Gold Finalist: Best Hybrid Event Program
- #TeamStateFarm Football Find
Theme Interpretation: Self-built pavilions – Category C (smaller than 1,750 sq. m.)
- Gold: Malaysia Pavilion
Exhibition Design: Self-built pavilions – Category B (between 1,750 and 2,500 sq. m.)
- Gold: Peru Pavilion
Exhibition Design: Self-built pavilions – Category C (smaller than 1,750 sq. m.)
- Silver: Algeria Pavilion
Exhibition Design: Thematic District pavilions – Sustainability
- Silver: Cambodia Pavilion
People’s Choice Awards
- Winner: Peru Pavilion
Best Elements/Details (Exterior Membrane)
- Honourable Mention: Brazil Pavilion
Best Use of Technology (SAWER System)
- Honourable Mention: Czech Republic Pavilion
Best Sustainable Design
- Honourable Mention: Malaysia Pavilion
‘Certificate of Merit’ in the Media and Communication category
- Company with Most Investment Value Award
- Best ESG Award
Pico Hong Kong honoured as an ‘EcoPartner’
HSBC Hex-Live
- Gold: Best Use of Live Streaming
- Bronze: Best Content Creation for a Virtual Event
HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’
- Gold: Best Digital Integration
HSBC Hex-Live
- Best Use of Mobile – Customer Engagement (Gold)
- Lifestyle and Entertainment (Gold)
- Best Use of Interactive Media / AR and VR (Silver)
Infinity Marketing Team, a Pico Group company, seizes a prestigious spot again
OMEN Challenge: The Video Game Game Show
- Ex Winner: Best Esports Activation
- Silver: Best Pandemic-era Virtual Event (Consumer)
The 111th NAACP National Convention (virtual)
- Silver: Best Multicultural Event Campaign
HSBC Hex-Live
- Bronze (Best Use of UI / UX Design)
Pico takes their spots on the annual list of the world's top event organizers and agencies
Huawei at GITEX 2020
- Best Stand at a Technology Event (Diamond)
- Best Stand 1000 sqm + (Platinum)
Rentokil Initial Digital Ecosystem Experience
- Best Storytelling at a Digital Event (Platinum)
- Best Digital Innovation for a Client (Platinum)
Certificate of Excellence
‘Happy Company 5 Years+’ Label
The 111th NAACP National Convention
Gold: Best Diversity Campaign
Silver: Best Virtual Event or Experience
OMEN Challenge – The Video Game Game Show
Bronze: Best Gaming or Esports Campaign
Bronze: Best Use of Gamification, Contests and Sweepstakes
Permanent Exhibits Gallery – ‘Through the Lens of Time’ at Singapore Discovery Centre (Interior Design)
- B2B Agency of the Year (Gold award)
- B2B Agency of the Year (Local Hero award)
- Event Agency of the Year (Gold award)
- Event Agency of the Year (Local Hero award)
Caring Company 2020/2021
10 Years Plus Caring Company Logo
Hong Kong WinterFest
- Silver: Virtual Experience – Non-for-profit/Government
Diamond Award: Everlight Chemical booth at Touch Taiwan 2021
The New Land Rover Defender Media Launch Event
- Silver: Best Brand Activation
- Bronze: Best Event Production
Hong Kong WinterFest
- Bronze: Best Virtual Event Experience
HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’
- Best Idea – Events (Silver)
Infinity Marketing Team, a Pico Group company, seizes a prestigious spot
The virtual edition of DBS Asian Insights Conference 2020 activated by Pico Singapore:
Gold
- Best B2B Event: Conferences / Meetings / Seminars
Silver
- Best Use of Hosting Platforms
Bronze
- Best Immersive Experience
- Best Virtual Event (B2B)
B2B Agency of the Year (Gold)
Event Marketing Agency of the Year (Silver)
Certificate of Excellence
Uber at Uber Elevate Summit 2019
Gold: Best B2B Campaign
HP at Coachella:
Gold: Best Campaign Targeting Millennials
Silver: Best Entertainment Sponsorship or Tie-In
Best Integrated Campaign
HP at The OMEN Gaming Lab:
Silver: Best Brand Awareness Campaign
Potential Partner Award
Infinity Marketing Team, a Pico Group company has won a place again
Attraction signage at Jewel Changi Airport Canopy Park
(Communication discipline, Signage category)
ILLUMA®4 Let Your Talent Shine Affinity Experience
- Bronze (Best CRM Strategy)
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Best New Brand Debut Honour Award
- Great Wall Motors at Auto Expo 2020
Hong Kong Tourism Board’s 2019 Greater Bay Area Showcase
- Bronze ('Promotion’ category)
'Blue and White – The Glory of the Silk Road’ exhibition
- 'Outstanding Projects’ category (Third prize)
Ex Winner in Best Production of an Event (B-To-B)
- Uber Elevate Summit 2019
Gold in Best Millennial or Gen Z Campaign
- HP at Coachella
Silver in Best Trade Show Activation
- The OMEN Gaming Lab
- TRANSPORTA (Experience Design category)
- Singapore Day 2019 (Experience Design category)
Honor 8X Beyond Limits
- Best Activation in a Retail Environment (Gold)
Adobe @ ITMA 2019 Barcelona
- Best Stand Up to 24 sqm (Gold)
Oerlikon @ ITMA 2019 Barcelona
- Best Stand 1000 sqm + (Bronze)
Mercedes-Benz BAM Festival 2019
- Best Launch (Gold)
- Best Business Solution (Bronze)
Certificate of Merit
Pico-activated Namwon Turbo One Inc. booth
• Best@Show Awards – Most Attractive Booth
Caring Company 2019/2020 10 Years Plus Caring Company Logo
Mother of the Nation Festival 2019 - Favourite Festival award
Certificate of Merit (Media and Communication category)
The Most Influential Exhibition Premium Service Provider of 2019
MVPRO Award
Uber
Gold: Best B2B Campaign
HP
Gold: Best Campaign Targeting Millennials
Bronze: Best Entertainment Sponsorship or Tie-In
Intel
Silver: Best Vehicle-Based Campaign, Best Use of AI/AR/VR
OMEN
Bronze: Best Sports Sponsorship or Tie-In
Innovative Booth Design Excellence Award (36 sqm & below)
- Penang State Government @ iGEM 2018
Innovative Booth Design Excellence Award (73 sqm & above)
- Nissan @ Kuala Lumpur International Motor Show 2018
Innovative Pavilion Design Excellence Award
- SEMI Southeast Asia Pte Ltd @ SEMICON Southeast Asia 2019
Most Interesting Event Excellence Award (1,001 pax & above)
- Expo Negaraku 2017
Best Small Budget Campaign (Bronze Dragon):Lazada's 6th Birthday Surprise
Event Agency of the Year
Children’s Festival at Gardens by the Bay:
Gold: Best Experiential Marketing, Best Use of a Venue, Best Venue Experience
i Light Singapore - Bicentennial Edition:
Silver: Best Consumer Event: Arts & Entertainment, Best Event Production, Best Use of a Venue, Best Use of Social Media
Bronze: Best Immersive Experience, Best Venue Experience
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Caring Company 2018/2019
10 Years Plus Caring Company Logo
Happy Company
Recognition of 30 Years of Excellence
Best ESG Report – Small-Cap (Grand Award)
1st place in the Outstanding Service Award category
Gold
Best Event – Sponsorship Activation
Best Event – Use of Venue
Best Event – Use of Bloggers and Influencers
Silver
Best Event – Social Media
Best Event – Production
Best Event – Venue Experience
B2B Agency of the Year (Bronze award)
Event Agency of the Year (Bronze award)
Alibaba’s stand activated by TBA Creative Network
Best Trade Show/Exhibition/Conference (Bronze)
Pico’s Saudi Arabian Airlines activation
- Best Stand Personnel Award
- People’s Choice Award
Pico’s Dubai’s Department of Tourism and Commerce Marketing activation
- Best Stand for Doing Business Award
2017/2018 Caring Company
10 Years Plus Caring Company Logo
Best Campaign – Original Content (Bronze)
Pico’s Alibaba activation was on the list
Best event agency category
1. Special Award for Industry Recognition
2. The Event Management Company Award for Excellence (Finalist)
3. Best Booth Design (73 sq. m. and above)
- Project: Minggu Saham Amanah (MSAM) 2016 (Finalist)
- Project: Hitachi@IGEM 2015 (Finalist)
4. Best Event (201 pax and above)
- Project: Glenfiddich: A Visit to the Valley of Deer (Finalist)
- Project: SP Setia Raya Carnival 2015 (Finalist)
The Outstanding Service category (3rd place)
Websites-Events (Silver award)
Best Event – PR/Guerrilla Marketing Stunt (Gold award)
Best Event – Government Sector (Silver award)
Best Event – Exhibition (Silver award)
Best Event – Arts & Culture/Entertainment (Bronze award)
Best Event – Targeted Community (Bronze award)
The Singapore Pavilion received Silver award (Theme Development for pavilions under 400 sq. m.)
The France Pavilion received Bronze award (Theme Development for pavilions larger than 700 sq. m.)
Best Marketing Website
Editor’s Choice – France Pavilion
Best Presentation – Israel Pavilion
Best Small Pavilion (Honorable Mention) – Singapore Pavilion
Elements & Details (Honorable Mention) – Pakistan Pavilion
Thea Awards for Outstanding Achievement
Best Integrated Experiential and Engagement Marketing Agency in 2017
Best Country Pavilion Award (Regional)
Event Marketing Agency of the Year (Gold award)
Local Hero award
Event Agency Awards – Best Conference Event (Bronze award)
B2B Agency of the Year (Silver award)
Event Agency of the Year (Bronze award)
Happy Company
Manpower Developer 2017-2019
Certificate of Merit
10 Years Plus Caring Company Logo
Excellence in Event Marketing (Sliver award)
Event Agency of the Year 2016
Best Event - Community Service (Gold award)
Best Event - Government Sector (Gold award)
Best Event - Immersive Experience (Gold award)
Best Event - Use of Venue (Gold award)
Best Booth in Pavilion Design Award
Ranked 1st in terms of annual revenue forecast
Platinum A’ Design Award for the 2015-2016 period (Architecture, Building and Structure Design category)
Best Use of Digital (Gold award)
Public Sector Campaign of the Year (Bronze award)
Campaign of the Year award
B2B Agency of the Year (Bronze award)
Best Project Manager award
Best Design Project award for INTELEC 2015
Best Quality Delivery Project award for Intersolar Europe 2015
Distinction in Website Development
Distinction in Online Video Marketing
2015/2016 Caring Company
5 Years Plus Caring Company Logo
Ranked 2nd in the Asia Pacific’s Best Business Event Agency category