25th Arabian Gulf Cup Opening and Closing Ceremonies

In January 2023, the Arabian Gulf Cup tournament returned to Iraq after an absence of over four decades. Iraq welcomed the teams of the Arabian Gulf for the 25th edition of the prestigious tournament. Pico was appointed by the Iraq Football Association to activate the event’s opening and closing ceremonies in Basra, helping to bring the city, the country and its competitive spirit back to the global stage.

CENTRESTAGE 2022

Organized by the HKTDC, Asia’s premier fashion event – CENTRESTAGE – returned to the Hong Kong Convention and Exhibition Centre in September 2022. Running for three days, CENTRESTAGE brought fashion brands, designers and buyers together with the public. Its 20 fashion shows featured the latest collections of more than 230 brands from 15 countries and regions.

HP Indonesia – Play to Progress Virtual Launch

Gaming is more popular than ever, in many ways having surpassed the status of pastime and become a bona fide lifestyle. In Indonesia alone, since the country’s lockdown, the number of gamers is likely to have grown, with the activity increasingly taking on a role in creating communities and building personal bonds. It has made HP Indonesia’s recent online unveiling of the latest gaming PCs from HP – OMEN by HP 16 and Victus by HP 16 – a truly milestone launch event.

HP Malaysia – Next Level WFH Campaign

In view of the country’s extended stint under lockdown, HP Malaysia aimed to attract more online traffic to boost sales of Spectre X360 14 and Envy premium laptops. The brand engaged with Infinity-Pico to develop and implement a campaign that would reach into the homes and hearts of their customer demographic.

Making a virtue of necessity, the team took working from home – colloquially known as ‘WFH’ – as the basis of the campaign. Bringing some allure the well-known abbreviation, it was entitled ‘Next Level WFH’. Further, the inclusion of prizes in the campaign meant that WFH itself would now stand for ‘Win from HP’.

CENTRESTAGE 2021

Asia’s premier fashion event, CENTRESTAGE, is dressed to thrill for its return as a physical show during 10-12 September at the Hong Kong Convention and Exhibition Centre. Pico is responsible for overall show creative, show choreography and production, show management and content production, and digital and technology application for four key fashion shows.

Singapore Week of Innovation and TeCHnology (SWITCH 2020)

Singapore Week of Innovation and TeCHnology (SWITCH) is a global event that connects people and is a catalyst for new partnerships between innovation enablers, enterprises and start-ups from Singapore and around the world.

Held in 2020, the event’s fifth edition largely focused on healthcare and biomedical sciences, smart cities and urban solutions, trade and connectivity. Due to the pandemic, a virtual format was adopted for the first time. While the format has changed, the goal of fostering a healthy ecosystem between innovation enablers, enterprises and start-ups did not; digitalization was accomplished without compromising the user experience.

The all new Audi A3 Launch Event

Audi’s latest generation A3 arrived in Taiwan amid the buzz of a party, thanks to a boldly different approach to the usual vehicle launch formula. Media and VIP guests were swept into a celebratory spirit as they contemplated the qualities of the new car while enjoying a catwalk show and spectacular lighting effects.

Xiaomi Mi-11 video promotion at the Night Safari Singapore

Now with Xiaomi Mi-11, creation of fond memories is no longer subject to technological limitation! Check out the video that Pico created for Xiaomi Singapore and Night Safari Singapore. It showcased how photo and movie shooting at the Night Safari will never be the same with Mi-11, which allowed you to create #MovieMagic and capture unforgettable memories with your loved ones in low-light environment hassle-free!

Taipei Fashion Week AW21

Taipei Fashion Week returned as an in-person event in March 2021 to reconnect with the fashion world face-to-face. The Autumn-Winter 2021 edition was also the first biannual Fashion Week, bringing the Taipei event in line with those of the world’s fashion capitals.

‘Hydeout: The Prelude’ – A Digital Music Entertainment Platform

Tickets available at www.hydeoutworld.com

Getting ready to wow online audiences in January 2021 is Hydeout: The Prelude, a new digital music entertainment experience.

Hydeout imagines a new norm for the music and entertainment space, promoting inclusivity and diversity by attracting music lovers from across a wide spectrum of genres. With exclusively designed social features such as games, chatrooms and custom avatars, Hydeout highlights the vast potential of online interaction while virtually connecting like-minded people.