activation
Results announcement for ‘Changsha City Super Brain 1.0’
In December, Pico helped Tencent’s WeCity brand announce the results of its first project, ‘Changsha City Super Brain 1.0’. The ‘Brain’ is a sophisticated data platform which provided comprehensive digital support to Changsha’s ‘smart city’ developments. The programme itself was in integrated format, consisting of an offline conference that was livestreamed to online viewers. An awe-inspiring highlight of the physical part of the event was a demonstration of ‘laser etching’, with a laser precisely ‘burning’ the title of the introductory video onscreen before the assembled audience. Pico was appointed to provide a full range of services to the event, including event management, design and build, and execution and hospitality.
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activation
2021 Changsha City Digital Tournament opening ceremony
The 2021 Changsha City Digital Tournament opened with a flourish in October, with Pico activating the ceremony with services including project management, design and build, and hospitality and execution. Based on functions and toolkits from the ‘Changsha City Super Brain’ data platform, the Tournament was organized into three parts: ‘City Super Brain inspection’, ‘Data security system evaluation’ and ‘Data analysis competition’. Teams competed for six awards, including cash prizes and trophies, with the winning results to be incorporated as upgrades to the ‘Super Brain’.
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activation
Livat Changsha Grand Opening
Livat’s trademark European-style sustainable multi-functional mall experience arrived in Hunan, China with the opening of a new centre in Changsha in July 2021.
Always anchored by an IKEA store, Livat malls are designed around more than just shopping, entertainment and food; they also lend themselves to leisure and socialising. The new location is set to become a popular spot for the community and tourists to meet and enjoy their Scandinavian style surroundings.