The 20th GS1 Hong Kong Summit

‘Scaling Digital Transformation • Cultivating Digital Assets’ was the theme for the 20th edition of the GS1 Hong Kong Summit. Held in June 2021 and co-located with the GOVirtual Business Expo for the first time, the event focused on the integration of technologies and strategies that drive digital transformation and smarter business.

Another ‘first’ for the Summit’s 20th edition was its live broadcast. In all, more than 1,300 delegates from cross-sector trades – including several from Greater Bay Area cities – joined the event in person and online to discuss topics ranging from new retail and digital trade finance to vaccine supply chain traceability, global supply chain agility and resilience.


Pico provided a wide range of services including overall event management, the virtual platform and booth management, live streaming, event operation, stage production and management. The result of the team’s integrated approach was a seamlessly integrated event experience for online and offline audiences alike.