Hosted by the China Council for the Promotion of International Trade and co-organized by the China Chamber of International Commerce and Beijing Vhall Technology Co., Ltd, the China-Europe (Italy) Creative Industries Digital Expo aimed to highlight the development of China’s creative industry. Visitors could browse through a range of works in visual and industrial art, architecture and the environment, interactive multimedia and fashion.
Pico’s digital specialist, Action One, was entrusted to build the online cloud exhibition platform, handle livestreams and produce promotional materials.
The online exhibition aimed at building connections between professionals in the art and design sectors. Based on the client’s creative concept, the team helped develop a complete key visual design and webpage design for the Expo which would create a user-friendly space for participants.
Visitors were from various countries including China, Italy and Finland, with the platform meeting their respective language preferences. For the Expo’s livestream sessions, the team helped arrange Italian-English simultaneous interpretation service and machine translation software to generate real-time bilingual subtitles.