Audi A4 Launch in Taiwan

Audi Taiwan unveiled the ninth generation of the Audi A4 in late June. With its new features, including a digital virtual cockpit, a new TFSI Engine and Matrix LED headlights, this new model has already won several global prizes, among them the Golden Steering Wheel 2015 and a Gold award at the iF Design Award 2016.


The Pico team provided conceptual design and planning, video concept and production for both the press conference and the dealer event, delivering our trademark event management and execution services by creating a unique and immersive environment in line with the new A4’s theme: ‘Progress is Intense’. We highlighted the A4’s new features and the car’s cutting-edge driving technologies by showing the interaction between the new model and a high-quality video on the stage, immersing and delighting the guests and members of the press.


Overwhelming attendance:

  • 210 reporters;
  • 470 dealer partners and VIP guests