Seize the opportunity brought by art events
Chairman, Pico Group

Art events and exhibitions not only can help promote a city’s art culture, but put a city on the map by attracting exhibitors, artists, collectors and tourists from around the globe. That implies huge potential economic benefits. 

Citing the annual Hong Kong Arts Month initiated by Hong Kong Tourism Board and the inaugural Taipei Dangdai art event, the Chairman explains how these events effectively seize the chance to attract tourists and draw attention from international media.

The Chairman observes that more and more brands are also embracing the influence of arts, offering artistic experiences at the events and even collaborating with artists to boost the ROI.

*The above is a summary of the original Chinese article.

The full insights article was first published in Headline Finance on 9 May 2019 (in Chinese only).

Headline Finance has granted Pico permission to publish the article on all online and offline communications channels operated by Pico, as well as the channels of all our subsidiaries and affiliates.

Source: Headline Finance (E-newspaper versionWebpage version), 9 May 2019