For top-tier German luxury carmaker Audi, the rollout of its new A5 saloon and its high performance S5 sibling was one of the most significant prospects of 2017. Both models occupy a place at the centre of the marque’s target audience while representing some of the finest automotive technology and craftsmanship in the world.

Pico was engaged to provide full management and execution services for the Taiwan dealer, media and VIP launch of the critical new vehicles. Drawing from the cars’ levels of performance, technology, quality and luxury, the event would take place under the banner of ‘Soul. Imagination’.