During the development of the platform and user interface, managing the client’s content, and arranging the global livestream, the team relied on industry insights and know-how to ensure participants and viewers enjoyed a thoughtful experience. Pico also offered technical and back-end data support and analysis for event decision making and remarketing purposes.
Visitors could enter the ‘venue’ with a virtual tour starting with a stunning 360-degree panoramic event lobby. From there, a simple click transported them to any of three main spaces – the Main Stage, Learning Hub and Networking Lounge. A help desk was manned by a virtual assistant to answer enquiries.
In the Main Stage, visitors could access and watch livestreams of 14 keynote and panel sessions. Pico provided show production support, including speaker, moderator and admin onboarding, as well as set and selected video productions.
At the Learning Hub, visitors could access and download a wide variety of exclusive content from DBS. This included a showcase corner focusing on DBS Bank’s social enterprise efforts. By clicking on virtual shelves, visitors could also browse through recordings of past conference sessions as well as research topics on a varied number of topics.
Completing the immersive experience was the Networking Lounge, which enabled guests to meet, mingle and text chat in real-time – just as they would at an ‘in-person’ gathering, but without being constrained by place.